Should We Pay for Twitter? Not Everyone Agrees with Scott Galloway.
Scott Galloway, the self-made millionaire who predicted Amazon would buy Whole Foods, argues in his third book that Twitter should develop a subscription model. “After months of public lobbying on...
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Information Overload: The Covid-19 Vaccine Goes Viral
It’s well documented that social media can be a reliable source of, well, unreliability. According to Smart Insights, global social media users now spend a daily average of 2 hours and 24 minutes...
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How to Turn Blog Posts Into Impactful Tweets (In 3 Steps)
Twitter has become a top resource for articles, news, and professional networking. It’s a fantastic platform for sharing information (in small bits). Typically, if you have a piece of content...
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Is Twitter Blue Worth It?
I’ve been tweeting since 2007 and, given that Twitter was founded in 2006, I consider myself a pretty loyal user. As a writer, I’ve long been an advocate of free content in general as well as social...
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Consider the Source: Social Scrollers and the Spread of Disinformation
Facebook and YouTube remain the top sources of news consumption although Twitter and Instagram are becoming increasingly popular. How are the social media giants faring in flagging disinformation?...
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Funny But True: Using Humor in Digital Marketing
Have you heard the one about the marketing team behind that incredibly witty campaign that went viral and made people love their brand forever? No? How about that incredibly boring campaign that made...
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Are Twitter Spaces Worth Your Time? (3 Key Considerations)
Are you looking for a new way to extend your brand’s reach? Twitter Spaces can give you access to a broad audience, with experts predicting that Twitter will have over 340 million users in 2024....
View ArticleThe @elonmusk Takeover and the Search for Alternate Community Platforms
The original article has been updated. The loved/hated/but never ignored tech billionaire Elon Musk has completely upended the social media landscape by purchasing Twitter for $44 billion. And now,...
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4 Tips to Help You Take Advantage of Viral Online Trends
Creating viral content can be difficult and expensive. Plus, it’s impossible to know what will hit your audience ‘just right’ and become a massive hit. What you can do is take advantage of existing...
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Hanging By the Threads: Threads vs. X
Imagine a social media world without X (formerly known as Twitter and how everyone will always refer to it). That’s what Mark Zuckerberg would like you to do. In July, Meta launched its much hyped...
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